April 26, 2015
OSWEGO, N.Y. – “There’s definitely going to be some times in the next couple of years when you’re going to be struggling,” said Jeremy Donovan, sports director at WICZ-TV.
If you can get a job out of college making $25,000 to $30,000, though, you’re doing pretty well, Donovan said.
Donovan spoke to a journalism class consisting of mostly seniors and juniors on Thursday at SUNY Oswego and provided them with some advice for the future.
Donovan works for WICZ-TV in Binghamton. He graduated from SUNY Oswego in 2010. Donovan got his foot in the door as a part-time production assistant, but he spent “the most humbling year and a half of his life” after graduation before getting a job at FOX-40 in Binghamton.
Donovan is the sports director, which means he is basically in charge of all sports content and operates essentially as a department of one. Friday is the only day that he has help.
“It doesn’t look good online when they just take the stuff off the teleprompter, so I try to write everything on the web from scratch,” Donovan said.
Donovan said the difference between writing online and writing for broadcast is essentially length.
“On the web, I can write for days (not that anyone’s going to read it),” Donovan said.
Donovan said that connecting to viewers is a key to success in the broadcasting business.
“If you can present yourself as someone the viewer feels they know, they’re going to enjoy watching you more,” Donovan said.